Are You Listening?

Research has discovered that “Attention Deficit Disorder” (ADD) affects approximately 20% of Americans and is generally discovered in 8 – 10 year old children. College instructors report their frustration with college students who exhibit limited concentration, usually about 15 minutes due to what is being called “Commercial Gap Syndrome”, a modern term for Attention Deficit Disorder, derived from extensive TV time where commercials interupt programing every 10 - 15 minutes.

Knowing this information, one of the first things that a parent can do is to purposely spend more time "playing" and interacting with their children and less time sitting in front of a television. Researchers say that educational toys are a great tool for parents and caregivers to use during a child's daily play time rather than television. There are numerous resources that parents can use which promote educational play as well as various developmental activities.

As parents devote their time in the education and development of their children by introducing educational toys into their daily activities and play time, they and their children will reap the benefits for years to come. Parents must remember that their child's educational and developmental future lies in their hand. So why not make an investment as early as possible in your child's life helping them to unleash their potential to become as successful as they can possible be.